Case History / Meda Pharmaceuticals (UK) Ltd

  • Client: Meda Pharmaceuticals (UK) Ltd

Following the success of last year’s Sales Conference and Christmas Gala dinner, Meda contacted Keith Goodchild again to help plan and organise the event help from 12th to 14th December 2012.

This year the sales team were focussed on the forthcoming launch of a new product and also on developing their strategies for key account relationships. There would be numerous presentations throughout the event and also a number of team exercises, therefore we created a suitable stage set with rear projection, sound and lighting for all product references and training sessions.

Several proposals were made for the celebration dinner theme and Meda selected the ‘Bollywood Nights’ option involving a Bollywood Dance troop, Dhol Drummers and Bollywood Dance Tutor to lead the audience participation.

Here's what Allan Smith from Meda said about the Creo Team:

"We have just completed our second conference working with Keith and Creo and it has been an outstanding success. Having had regular contact with Keith right up until the event things ran smoothly with presentations coming in on time and then the whole event running without any glitches."

"Throughout the three days Keith and his team were ever present guiding and amending when needed. We managed to gain great impact for a product launch and I would like to thank all of the team for the part they played in making this conference a huge success."